A must-have for websites - DTCs or non-DTCs, both
We use Bazaarvoice for our ratings and review module on our website. One of the issues is that we want to collect reviews from multiple …
Overview
What is Bazaarvoice?
The Bazaarvoice platform provides businesses with the ability to collect and publish authentic feedback from their customers, who can review products and services, ask questions, and post photos and videos of their experiences with products. The vendor says that leveraging user-generated content can increase…
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What is Bazaarvoice?
The Bazaarvoice platform provides businesses with the ability to collect and publish authentic feedback from their customers, who can review products and services, ask questions, and post photos and videos of their experiences with products. The vendor says that leveraging user-generated content…
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Product Details
- About
- Integrations
- Tech Details
What is Bazaarvoice?
The Bazaarvoice platform provides businesses
with the ability to collect and publish authentic feedback from their
customers, who can review products and services, ask questions, and post photos
and videos of their experiences with products. The vendor says that leveraging
user-generated content can increase sales and build brand loyalty.
Within the platform, the vendor provides seven core modules:
Within the platform, the vendor provides seven core modules:
- Ratings & Reviews
- Questions & Answers
- Sampling
- Connections
- Curations
- Insights
- Brand Edge
Bazaarvoice Features
- Supported: Ratings and Reviews - Gather and publish opinions about your product or service. You can send customers post-interaction email messages so they can easily access your review submission page. In addition, you can solicit and publish reviews about your company via Google seller ratings. Use BVSEO to boost your rating pages' presence on search engines. Analyze your transaction and conversion data with the ROI beacon.
- Supported: Questions and Answers - Help your potential customers make buying decisions by responding to and publishing inquiries about the products you offer. You can also use crowdsourced answers to manage responses about basic information.
- Supported: Seller Ratings - Gather and publish opinions about your service that are in turn displayed on your Google AdWords ads to increase click-through rates and drive more qualified traffic from paid search.
- Supported: Moderation
- Supported: Fraud detection and Protection
- Supported: ROI Measurement
Bazaarvoice Video
Watch Conversations overview
Bazaarvoice Integrations
Bazaarvoice Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Windows Phone |
| Supported Languages | Arabic, Bulgarian, Chinese, Croatian, Czech, Danish, Dutch, English (Aus), Estonian, Finnish, French, German, Greek, Hebrew, Hungarian, Icelandic, Indonesian, Italian, Japanese, Korean, Latvian, Lithuanian, Malay, Norwegian, Polish, Portuguese, Romanian, Russian, Serbian, Slovak, Slovenian, Spanish, Swedish, Thai, Turkish, UK English, Ukrainian, US English, Vietnamese |
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Bazaarvoice is a versatile software that serves various use cases across different teams and departments within businesses. Customers utilize the platform to provide feedback through ratings and reviews, influencing purchasing decisions for potential buyers. By responding to reviews and questions, businesses can educate consumers and address any product-related issues or concerns. This not only helps to build trust among potential customers but also provides valuable insights for product development teams, web teams, and customer experience teams to improve offerings and enhance the website experience.
The software also simplifies the management of multiple accounts by allowing businesses to access and group customer feedback and concerns in one place. It aids in increasing conversion rates by showcasing user-generated content that helps customers understand product size and fit. Digital marketing and sales teams can actively engage with customers, understand their requirements, and improve overall brand perception and products. Additionally, Bazaarvoice provides comprehensive reports on product ratings and reviews, which can be used for regular reporting as well as addressing any product safety concerns. Overall, Bazaarvoice serves as a central hub for monitoring customer engagement, gaining deeper insights into customer satisfaction, and ensuring the best possible customer service experience.
Reporting Capabilities: Users have consistently praised Bazaarvoice's reporting capabilities, with several reviewers stating that they found the reporting system to be comprehensive and user-friendly. They appreciate the wide range of pre-built dashboards and alerts available, which allow them to easily access any piece of data they need at any time.
Customizable Review Forms: Many users have highlighted the flexibility that Bazaarvoice offers in customizing the product review form. They find it easy to tailor the form to the specific type of product being reviewed, enhancing the overall user experience. This feature allows users to gather relevant information and provide a personalized experience for their customers.
Post-Interaction Email: Bazaarvoice's post-interaction email feature has been highly appreciated by users. These emails effectively encourage customers to leave reviews, driving them back to the site and generating valuable user-generated content. The marketing team also benefits from using these reviews for social posts and email blasts, further demonstrating the value of this feature.
Extra Questions and Ratings: Some users have found that the Bazaarvoice implementation includes too many extra questions and ratings, leading to an overwhelming review process.
Lack of A/B Testing: Customers have expressed frustration with the lack of A/B testing in Bazaarvoice, making it difficult for them to optimize the implementation and find a balance between asking for more information and overwhelming reviewers.
Limited Customization Options: Users have requested more flexibility in customizing the product review invitation email and choosing which system emails are turned on or off.
Based on user reviews, users recommend the following for BazaarVoice:
- Test drive all competitors to get a true sense of their robustness.
- Have an internal process in place for managing product information.
- Conduct thorough research and negotiate terms before purchasing.
- Appreciate the support provided by BV and find their platform user-friendly.
- Use user-generated content (UGC) for social calendar planning and connecting with end-users.
- Explore all options available and ensure that the product feed is up to date.
- Challenge the BV team to be a strategic partner.
- Consider PowerReviews as an alternative.
- Improve customer service.
For Curalate, users recommend:
- Utilize Curalate to meet trending social media needs.
- Appreciate their exceptional customer support.
And for Influenster, users suggest:
- Use Influenster for micro-influencer engagement.
- Regular catch-ups with the account manager optimize review coverage and quality.
- Incorporate reviews into marketing campaigns to boost conversions.
Attribute Ratings
Reviews
(1-15 of 15)Companies can't remove reviews or game the system. Here's why
We use Bazaarvoice to moderate and syndicate reviews on our website. We want to provide a reliable venue for consumer feedback and to be open and honest about receiving and disclosing feedback from customers. Our IT department handles the management and implementation of this company-wide change.
- Compiles feedback from various stores.
- Offers producers the chance to weigh in on consumer reviews.
- Provides a variety of report choices for tallied reviews and ratings.
- It's not possible to think beyond the box and find a remedy.
- The responsibility for implementation cannot rest on one person's shoulders.
- It's a lot of work to put it all together.
July 19, 2022
Easy to use and functional tool
Bazaarvoice is used within our business for our ratings and reviews. It has allowed us to improve our product listings with real-life reviews from previous customers. It allows our customers to have more confidence in their purchase decision, as well as provides a place for them to review products to help others.
- Ratings
- Reviews
- The user experience is lacking
- The portal is outdated
July 19, 2022
Excellent customer experience!
We used Bazaarvoice at Astral Brands for a influencer/consumer product gifting earlier this year for the relaunch of our bestselling product. We were trying to expand our customer reach and have a new set of users try, review and post about our foundation makeup product on their social media to help garner brand awareness. We collaborated with Bazaarvoice to create the packaging and send the mailing.
- Box design
- Understanding of brand needs
- Strategic development of end customer list
- Personalization
- Performance
- Brand storytelling
July 07, 2022
A value for its price!
I currently use the portal and the insights section of the bazaar voice. It is a very quick , comprehensive and easy to use tool and provides up to date information.The platform is super user friendly and their support team is always on the go providing robust service and helping to resolve the user queries. What we work on is generating feedbacks from customers regarding the product that we develop and bazaar voice acts as a consolidated platform to integrate all our data at one point and provide insights
- Simple User Interface
- Great tech support team
- Easy to use features
- Sometimes it becomes difficult to swap between different use cases
- Sometimes the User experience can be lacking so can work on improving that
- Some sections are outdated eg the portal and workbench
July 03, 2020
Bazaarvoice Platform Review
We are using Bazaarvoice for review moderation and syndication, and we are using it on our own web page. We wanted to have a trustworthy platform for reviews and to be transparent with customer opinions and have their thoughts be heard on other retailer sites too. This affects the whole organization but it is managed and implemented by our IT team.
- Review moderation
- Good user-friendly platform
- Have good relations with partners
- Implementation is very demanding.
- There are no out of the box solutions.
- Implementation is not a one person job.
November 21, 2019
Great platform to boost conversion and very attentive support!
Bazaarvoice is used by our e-commerce team who use it on two levels: ratings and reviews and user generated content.
We know that having reviews on products helps to increase conversion on a website and Bazaarvoice aids this process for us in making the start-to-end journey simple and quick for a customer to navigate.
In terms of curations it helps to showcase our products on everyday people who buy and enjoy our products which offers a relatable aspect to the site. Buying online, especially lingerie can be tricky to understand size and fit from a product image so having user content as an extra helps our customers understand what the products look like on different body shapes therefore increasing probability to purchase.
We know that having reviews on products helps to increase conversion on a website and Bazaarvoice aids this process for us in making the start-to-end journey simple and quick for a customer to navigate.
In terms of curations it helps to showcase our products on everyday people who buy and enjoy our products which offers a relatable aspect to the site. Buying online, especially lingerie can be tricky to understand size and fit from a product image so having user content as an extra helps our customers understand what the products look like on different body shapes therefore increasing probability to purchase.
- They make writing and submitting reviews so simple for the customer and are always improving the process in line with customers' behaviours i.e. inmail submission for phone users as the biggest device type.
- Give detailed insights into your reviews and ratings with reports that can be auto generated and sent to relevant teams to highlight issues with products/common themes. This is useful as it eradicates the process of having to manually pull a report weekly which saves us time.
- Insights from curations too, you can see how many interactions and impressions each post has to determine popularity which has helped us gauge more what the customer wants to see from us in terms of content.
- The improvements made to the current platform are great however I feel there could be more frequent releases to update certain aspects of the platform that feel a little neglected. For example the process of uploading a photo to the site via curations is quite clunky for a customer and not able to be adjusted to be in line with the rest of the website. It would be great if this was more dynamic.
October 30, 2019
A must-have tool for a successful business
We use BV Conversations for Ratings & Reviews, Questions & Answers via API. The reviews portion is used by a specific department (my team) and the Q&A portion is used by multiple departments. The platform and all teams involved are both managed by me. It does address a problem, but rather allows us to better understand how the products we sell perform in our customers' hands. We gain insight into which products are good and which need improvements, and which should receive more of a focus. Reviews give the brands we work with a knowledge base of high performing products and where there's room for improvement. Q&A is a great place for brands and customers to engage with one another and for customers to get the answers they need.
- Authenticity - They vet each and every piece of content that comes in and check it for fraud, spam, and other things to make sure your site is only populated with authentic content.
- Support - BV provides top-notch support that is responsive, knowledgeable, and extremely helpful in ways we never thought possible from a partner. They constantly improve their platform and the reporting available as well.
- Functionality - The platform is easy to use and very intuitive. The features it has and the capabilities it provides is unmatched by previous providers we've used.
- Some of the reporting features are clunky and confusing, but they just updated that!
- I wish Reviews and Q&A information could be exported at the same time and that CGC for both could be displayed in one view.
- The fact that email addresses cannot be searched is frustrating.
Bazaarvoice Conversations is used by the digital marketing and digital sales teams to better engage customers by understanding their reviews, requirements and issues they face. Moreover, it also allows you to interact with your customers for better engage them, build the brand and improve products. These capabilities help you build the brand and improve revenue as well.
- Bazaarvoice Conversations easily integrates post purchase emails hosted by Bazaarvoice
- The config hub makes it really easy to set up quickly for the non technical team without a need of the developer team
- It allows non-technical staff to convert the design to copy within the application user interface
- Streamlined reporting across Bazaar Voice applications is not available and that requires manual efforts to integrate and understand data from diff applications
- Flexibility and more options would be great for various layouts that is not available at this time
- It does not allow including reviews from other platforms and that is missing
March 07, 2018
Effective Reviews - Difficult Account Integration
Bazaarvoice Conversations is being used across a few different areas of the business. We moved to it from PowerReviews to simplify our vendors across the organization. It does not solve anything new that PowerReviews did not, other than reducing contract totals.
- UI is fairly intuitive.
- Allows for customization of design to copy within the interface, which is nice for non-technical users of the tool.
- Visually, it is about as attractive as other leading review vendors.
- We lacked true integration assistance. We found so many things that were off or overlooked, things that a vendor should be on top of when setting up someone transitioning.
- The tool, when implemented, seems pretty bloated in terms of how it is built and total assets used.
- We had to take ownership of the integration process and do additional resource to then reach out to our team at the vendor to gain help with.
February 12, 2018
Bazaarvoice quickly provides you the customer's voice.
We currently have a list of vendors showing in Bazaarvoice where customers leave comments or questions. It is highly convenient because it notifies you of a new question or comment. It also allows you to "one stop" experience...rather than having to visit multiple websites of various customers, you can simply and conveniently go to Bazaarvoice and take care of everyone at once. This program saves you time and helps you look more professional and responsive, with little effort.
- The Bazaarvoice Local program is very user-friendly. It is simple and easy to understand.
- The program is also multi-purpose, it allows the customers to ask questions, leave reviews therefore allowing you to quickly answer the questions or see the reviews real time for better information of the consumer experience to be able to promptly rectify any negative situations.
- I love the one stop shop feel. It allows you to NOT have to go to every single site that your product is sold on daily to look for information. Instead, Bazaarvoice Local emails you to let you know that you have unanswered questions or reviews to look at. You can simply log into their site and see all vendors at once. So much more efficient than searching every site everyday.
- I appreciate the ability to run reports to track engagement, response time and summaries of it ALL.
- I have only had to contact Bazaarvoice support a couple times, I feel the experience could have gone better. It could have been a one off or my lack of communicating the issue I was having. I disconnected that call, tried again and the next agent was extremely helpful so I quickly forgave.
August 04, 2017
Good, not great. At once successful and flawed.
As many companies (especially those in the tech industry) are aware, many critical reviews can be attributed to product misuse or misinformation. Responding to reviews (and questions, for a more proactive approach) helps solve that by educating consumers who overlooked a feature they claim is missing or who simply don't want to use an owner's manual.
But responding to reviews is just as beneficial to potential customers as it is to the customers you're technically replying to. People shopping around for products frequently read through critical reviews to see where products fall short. Seeing a branded presence shows that you care as a company, but it also allows you to clear up misconceptions. Potential buyers have the opportunity to weigh other customers' complaints against the company response, which can mean the difference between a new purchase and a lost sale.
We've seen many product reviews upgraded after we respond. Users really appreciate that we are monitoring and educating.
- My company's products are sold by a huge range of retailers/dealers, and we've long recognized the value of having a presence in product reviews. Bazaarvoice's format makes responding to product reviews a much simpler and more efficient process. Reviews are fed to you in a work list, so you don't have to visit each retailer's website to respond.
- Branded responses to reviews (and product questions) also makes them standout so customers looking for the most informed response can quickly spot it.
- BV's support path (Spark) is a good resource, though it does make the process feel a bit impersonal. That said, as impersonal as your support tickets begin, it's great to see exactly what progress has been made and all the communication you've received about the issue.
- Bazaarvoice does suffer from some deficits. Filtering for reviews and questions is virtually worthless if you're trying to zero in on a specific product or group of products. The best you can do is filter by product ID, but different retailers will have different IDs for the same product, so even that is not intuitive or effective.
- Speed of the product is slow on the average day, very slow on a bad day, and slightly better than slow on a good day. Loading more questions/reviews or refreshing a view can be time consuming.
- Bazaarvoice's reporting is severely lacking. I need to use reports to track my team's responses for quality purposes. I also use this data to gauge productivity. However, report filtering doesn't allow you to filter by response date...only the date on which the review was posted by the customer. Although the spreadsheet you get DOES include the response date, this is inexplicably missing from report filters.
- Thinking back on speed, reports take a VERY long time to pull, even when your date range is small and recent.
- If you have multiple users who respond to items, there's also no user differentiation in reports. So unless you have your team members sign/initial their responses, there's no way to tell who wrote what when you look at a response report. This seems like an oversight since every user has their own unique login credentials.
- Finally, you should consider what your retailer network will REALLY look like. My company has around 15 retailers activated on our network, but more than 90% of our reviews come from just two of those dealers. Responding to questions is free with BV, but reviews require an upgrade to Connections Premium, so it's a good idea to check all your retailers' sites to see how many reviews they house and how active users are before paying for the upgrade.
August 04, 2017
Increasing satisfaction
It's main use is to provide ratings and reviews on products to increase conversion. It's secondary use is for the business to see when we are ranging poor quality items so this can be addressed in range reviews.
- There is a config hub which enables the business users to have control over their implementation of Conversations without the need for front end development all the time. This reduces time to make changes and improvements and learn impacts from different alterations.
- It offers customers an enriched experience on your site, and allows the customer to gain confidence in their purchases before they make it due to the reviews and ratings helping them.
- Would be good to have more control over the UI within the dashboard. The control is there, but more flexibility over specific layout in the front end of the website would help.
September 30, 2015
Social Strategy Selection - more than just stars.
Score 8 out of 10
Vetted Review
Verified User
The Bazaarvoice reviews platform is used by several shared clients. I also worked for Bazaarvoice in the past.
- It is an excellent enterprise software solution for any business looking to do more with reviews and UGC than just an onsite widget.
- Reporting and analytics is best in class. Built more for the end business user than the complicated analysts tools that are more common.
- Open API - very easy to integrate in marketing and technology development.
- Innovation - especially in data and flexibility. Although top of the list for me in reporting/analytics, this will not always be the case.
- Flexibility - some of the newer product improvements are more structured.
- Internationalisation - although coverage is strong in many areas, Bazaarvoice could do with stronger adaptability to the different international markets.
We use Bazaarvoice ratings and reviews and ask and answer across the product pages on our eCommerce site. It took some effort to by our IT department to get the product integrated with our eCommerce platform, particularly in terms of ensuring our SEO was not compromised, but now it is almost entirely managed by the marketing team. We use the conversations product which allows us to very easily change basic elements of the on-page display through config, but also limits us a little - for example we're not able to customise the layout of product review invitation email as yet.
- Excellent reporting with a good array of pre built dashboards and alerts plus the ability to pull out any piece of data you need at any time.
- Enables us to very easily customise the product review form and tailor it to the type of product being reviewed.
- Pre built rating types and social sharing functions that are available for the product review form work particularly well for apparel eg: 'upload a photo of yourself wearing the garment direct from Facebook' and a sliding bar for 'how you rate this garment on fit'.
- When we introduced Bazaarvoice and replaced our core platform product review function we saw the number of reviews reduce quite drastically. This is because our old review form was very short and simple to use, whereas in our Bazaarvoice implementation we introduced a lot of extra questions and ratings for the reviewer to complete. This caused some users to abandon the process. We have learnt there is a fine line between asking more questions to get richer content for those in the buying process and asking too many questions so that reviewers are put off. To that end, the Bazaarvoice product would benefit from inbuilt A|B testing to help clients optimise the implementation.
- More flexibility to customise the product review invitation email when using the Conversations product, and the ability to choose which system emails are turned on and which are turned off. Currently it's all or nothing, with the exception of the review invitation email, so we have opted to turn system emails off rather than have our customers bombarded with emails about their product review.
November 05, 2014
Bazaarvoice - R&R, Q&A, Curation, Reporting
Score 10 out of 10
Vetted Review
Verified User
Bazaarvoice (BV) is being used enterprise wide for Hanesbrands Inc. The product addresses our need to collect reviews, stream and moderate social mentions and syndicate to partner retailers.
The departments using BV are Consumer Services, Direct-to-Consumer, Analysts, website developers and Business-to-Business units.
The departments using BV are Consumer Services, Direct-to-Consumer, Analysts, website developers and Business-to-Business units.
- Bazaarvoice is the GO TO company for collecting onsite ratings and reviews.
- Bazaarvoice Curations is new and is making a great impact on conversion! (acquired with Feed Magnet). Having BV handle the moderation based on our business rules allows personnel savings.
- Bringing Curation into the singular Bazaarvoice dashboard instead of a separate link will be beneficial. Right now there are two separate links. Currently you use two different dashboards to access each feature.
- I would also like the Training and Issues portal (Spark) to be part of the Bazaarvoice dashboard and not a separate link/email/password.